We’ve stood on both sides. That’s why blipee exists.
Most software companies for buildings and stores are founded by people who’ve never run one. We did it the other way round: we spent our lives inside these spaces, and only then built the tool we’d been missing.
blipee is where two careers meet — two that came at the same problem from opposite sides.
Two worlds, the same frustration.
Cida
Operations, from the insideCida knows fashion end to end. She started behind the counter, hooked on selling, and worked her way up to running a whole group’s operation — buying, production, staff, sales. She’s owned a factory and owned stores. She knows a collection’s full cycle, from the fabric to the window, because she ran it from one end to the other. She knows, from doing it rather than from theory, what a store that serves the people who walk in feels like — and what one that doesn’t costs.
Pedro
Technology, from the insidePedro came in through engineering. Twenty years wiring technology into buildings, inside the largest automation companies in the world, from the field to running the business across several countries. He learned, in depth, how the systems that run a building actually work — and saw, project after project, why they always stalled in the same place: plenty of measuring, little deciding.
Two different paths, the same scene playing out from opposite angles: spaces full of data, and people deciding in the dark.
What brought us here.
We’ve seen the same waste far too often. The manager who senses something’s wrong and can’t prove it. The team that only finds the problem once the customer has already walked out annoyed. The sustainability report put together for show, with numbers nobody believes. Too much technology, too little decision.
At some point we realised nobody was going to fix this for us — and that between the two of us we had exactly the mix the problem called for: someone who knows the operation from the inside and someone who knows the technology from the inside. We built blipee because it’s what we’d have wanted when the problem was ours.
What moves us.
We don’t sell software. We use it to give people back the part that matters: we take on the dull work — watching, cross-checking, reporting — and we hand back the decision, made with facts instead of hunches.
We measure what usually nobody measures, because that’s where a space’s future is decided: the comfort of the people who work there, the experience of the people who walk in, the real weight on the planet. A well-run space shows up on the electricity bill — but it shows up even more in the people who stay, the customers who come back, and the harm it stops doing.
And data isn’t there to replace us, it’s there to make us owners. People who understand their own numbers decide better — so we put the information in the hands of whoever runs the place, instead of locking it in a black box.
How we work.
The way we’d have wanted people to work for us. We build with judgement, not shortcuts. We look after the people who work with us. And we listen — really listen — to everyone we talk to, because almost every one of blipee’s best ideas came out of a conversation with someone living the problem.
Want to get to know us properly?
The best way to understand blipee is to see what it does with your data. Book a demo — you talk to us, not to a script.